Send Whiskey | Whiskey, Cocktails, Bartending & the Industry

#33 - Whiskey Business | Marketing Mistakes Spirits Brands Make

December 06, 2021 Twist & Tailor Season 2 Episode 33
Send Whiskey | Whiskey, Cocktails, Bartending & the Industry
#33 - Whiskey Business | Marketing Mistakes Spirits Brands Make
Show Notes

Nemo and Andi sat down to talk about their experience working in the marketing side of the food and beverage industry.

Our agency runs marketing for spirits brands, including social media marketing, paid social ads, email marketing, content creation like photography and video, and more.  

We see mistakes made regularly when it comes to marketing spirits brands, and we just wanted to call attention to a few of them, to hopefully help out where we can.

Some of the mistakes we see:
Incorrect cocktail builds
Irresponsible glencairn pours
Lack of engagement on social media
Bad photos used
Etc.

We will be launching barstockphotos.com this week to help solve some of these problems, so stay tuned for more on that.

And if you need help with digital marketing for your business, we can help. Get in touch! Twistandtailor.com.


Booze imbibed:
Sponsored: Mad River Distillers Revolution Rye

Guests:
Emily McKenna, Mainspring Food & Bev
Rachel Burns, Mainspring Food & Bev

Co-Hosts:
Andi Whiskey, instagram.com/andi.whiskey
Nemo, instagram.com/nemowithatwist

And don't forget to follow us on instagram, instagram.com/send.whiskey and shoot us a message about what you'd like to hear on future episodes.

Also check out our agency, Twist & Tailor, instagram.com/twistandtailor. We help grow food and beverage brands. If you own a business, get in touch.  We're here to help.